The Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands is a comprehensive and visually captivating book that offers a historical overview of brand development through the 20th century. It is a richly illustrated guide that showcases the evolution and stories behind numerous well-known brands. The book, authored by Debbie Millman, provides valuable insights into the world of branding, making it an essential reference for marketers, designers, and brand enthusiasts.
Features and Benefits:
- Extensive Historical and Artistic Detail: The book delves into the historical and artistic aspects of branding, offering a detailed exploration of the development of iconic brand names. The inclusion of original drawings and photographs of genuine products adds depth to the narrative.
- Rich Visual Content: With a plethora of images and illustrations, the book provides a visual feast, allowing readers to witness the evolution of brand collateral and packaging over the last century.
- Insightful Interviews: Supplementing the historical content are interviews with professionals currently working in various brands, offering a contemporary perspective on brand development and sustainability.
- Comprehensive Reference: The book serves as a valuable reference for brand stories, providing an extensive collection of iconic brand images and collateral at various stages of the last 100 years.
Pros:
- Extensive historical and artistic detail
- Rich visual content with numerous images and illustrations
- Insightful interviews with industry professionals
- Comprehensive reference for brand stories and images
Cons:
While the book offers a rich historical perspective and visual showcase of iconic brands, some readers may find that it falls short of being a ‘complete guide to building, designing, and sustaining brands’ as the title suggests. The content focuses more on the historical and visual aspects of branding, lacking in-depth guidance on practical brand-building strategies.
Despite the discrepancy between the title and the content, the Brand Bible remains a valuable resource for those interested in the historical and visual aspects of branding. It offers a unique and insightful journey through the world of brands, making it a worthwhile addition to any marketing or design library.